About Pink Nannies

Who We Are

The right nanny changes everything

The right nanny should feel like a natural presence in your home. Someone who understands your rhythm, supports your children, and fits comfortably into daily life.

At Pink Nannies, we take this work seriously because we understand how much it matters. This is not just about experience on paper. It is about how someone shows up in your home, how they communicate, and how they support your family day to day. When the match is right, everything settles. The day flows. Your children feel supported. Your home feels steady.

That is the standard we hold.

Our results reflect how we work

The numbers matter because of what they lead to. Families who feel supported. Professionals who stay. Homes that run smoothly because the right person is in the right role.

We approach each placement with a clear understanding of how a household actually operates, and what it takes to support it well.

We take the time to understand your home, the role, and who will step into it successfully.

When the match is right, everything settles.

Quality
We represent a highly selective group of professional nannies.
Each candidate is vetted for experience, judgment, and how they operate within a private household environment. Every introduction reflects the level of care and professionalism families expect when hiring a nanny.
Service
Every nanny search is handled with focus and intention.
You can expect clear communication, consistent updates, and thoughtful guidance throughout the process. From initial consultation to placement, we support both families and caregivers every step of the way.
Honesty
We communicate openly with both families and nannies so expectations are clear from the beginning. That clarity creates trust, and trust is what allows a placement to truly work.
3k+
Families Served
98%
Success Rate
3%
Candidate Approval Rate
1000's
of Toothless Grins & Sticky High Fives

We do not measure success by placement alone, but by how well that placement holds over time.

Selective by design

We represent a limited number of families and caregivers.
This allows us to approach each placement with care and attention. The relationships we build are personal and long term.
That requires alignment, trust, and mutual respect from the start. We look beyond experience.
How someone shows up matters just as much as what they have done. Because the right match is not just about filling a role.
It is about creating something that lasts.
As Featured In

Featured in Nanny Magazine

Allison Goren, Founder of Pink Nannies, was featured in Nanny Magazine, where she shares a personal perspective on what it truly means to work inside high-profile homes.

Drawing from nearly two decades of experience, the piece explores the emotional intelligence, discretion, and professionalism required in private households, and the deeper responsibility caregivers carry in shaping a child’s world.

This feature reflects the standard Pink Nannies was built on.

About Pink Nannies®

Behind every placement is a real team you will come to know personally.

We communicate clearly, move thoughtfully, and stay present throughout the process.

You will always know who you are speaking with, what stage the search is in, and how decisions are being made.

We guide families and caregivers with steadiness, honesty, and care.

When the placement is right, it does not feel transactional. It feels understood.

Allison Goren
FOUNDER & CEO

Ohio

Myia Owens
PLACEMENT MANAGER

Florida

Hannah Conte
PLACEMENT SPECIALIST

Ohio

Brittany Settles
OPERATIONS DIRECTOR

DMV

Natalia Huck
ADMINISTRATIVE ASSISTANT

Maryland

Danielle Anthony
DIRECTOR OF PINK NEWBORN SERVICES

Virginia

Dr. Fernandez, PT, DPT
BURNOUT COACH

Chicago

Our Services

Redefined care for your one of a kind family

Long-Term Nanny

Proactive, reliable professionals who integrate naturally into your home and support your child’s daily life.

Travel Nannies

Discreet professionals who keep your child’s routine steady wherever life takes you.

ROTA Nannies

A rotational team structure that delivers continuous care without burnout or disruption.

Newborn Care Specialists

Trained experts who stabilize the early weeks so you can recover, rest, and settle into life with your baby.

Household Managers & Family Assistants

Operational leaders who organize the details so your household runs smoothly.

Families say it better than we can.

Trusted by families who expect professionalism, discretion, and calm inside their homes.
4.9 rating across 300+ families

We weren’t looking for someone to “help out.” We needed someone who could operate at a high level without constant input. Pink Nannies understood that immediately and introduced us to someone who fit in a way that actually worked.

Executive Family, NYC

We have a demanding schedule and a home that doesn’t really slow down. Most candidates we met before this felt like they needed direction. This was different. She came in, understood the pace, and just handled it. That’s rare.

The Klein Family, San Francisco, CA

We don’t run on a typical 9 to 5 schedule, and that’s always been hard to find the right fit for. This time it worked. She understood the rhythm of our home right away and didn’t need constant direction. That made all the difference.

Michel Reed, Miami

We’ve had help before, but this felt completely different. There was a level of professionalism and ease that made our home feel more settled almost overnight. Pink Nannies really understood what we were looking for.

The Benitez Family, Miami

I needed someone who could keep up with our schedule and also bring calm into our home. That’s exactly what we got. It finally feels like things are running the way they should.

Danielle, Miami

We live a very full life between work, travel, and everything else Miami brings with it. Pink Nannies sent us someone who stepped in and just kept everything moving. The difference in our day to day was immediate.

The Alvarez Family, Miami

A truly exceptional nanny placement experience for families who expect more than a transaction. The process was thoughtful, discreet, and deeply personalized, with careful attention to values, household dynamics, and long term compatibility. Communication was always clear, professional, and reassuring at every step, resulting in a placement that felt seamless, aligned, and built to last. This is the level of care discerning families trust when quality and peace of mind matter most.

Isabelle , DC Family

Pink Nannies is amazing! As a nanny I am so thankful to have worked with such a professional, caring group of experts! The team is great at advocating on your behalf, guiding you through the process and teaching you great resume skills! Their support and guidance has been influential in my professional growth. I felt heard and comfortable during the process. They are very responsive and truly care about both parties. I couldn’t be happier working for the family I found through this agency. I look forward to working with Pink Nannies again in the future and can’t recommend this agency enough.

Hannah F., DC Nanny

Pink Nannies actually listened to us. We weren’t just looking for experience, we were looking for a certain temperament around our baby, and they picked up on details we didn’t even know how to explain. The person they introduced felt right almost immediately, and for the first time we stopped second guessing the decision.

Cronin Family, Virginia

Our schedules change constantly and we were used to managing the nanny as much as the children. That stopped after this placement. She operates independently and anticipates what we need before we say it.

Executive Family, DC

Pink Nannies matched our family with our beloved nanny, who is about to celebrate her third anniversary with us. We couldn’t be more grateful to them for making the perfect match! Our nanny is the kindest, most reliable, most competent person we could have ever dreamed of. Thank you Pink Nannies!

Private Family, Ohio

I was tasked with finding a nanny for a HP household with very specific needs. Pink Nannies understood our tone and expectations immediately and sent only polished, intuitive candidates. The match was thoughtful and exact. The placement brought much needed harmony to the home.

Lauren, Family Assistant, DMV

Our previous searches always felt like interviews. This felt like a recommendation from someone who knew our family well. Months later, the placement still feels steady, and that has changed our daily life more than we expected.

The Carter Family, Miami

We didn’t realize how much mental energy we were spending managing childcare until we didn’t have to anymore. Pink Nannies introduced someone who handled the day calmly and competently, and our home felt lighter almost overnight.

Private Family, Bay Area

We’ve hired before and it always felt like we were managing the person instead of being supported by them. Pink Nannies was completely different. They actually understood what we needed and sent someone who just got it. It made everything easier.

Family Office, Miami

We were stretched thin and honestly not showing up as the kind of parents we wanted to be. Pink Nannies changed that. They sent us someone who stepped in, took real ownership, and made our home feel steady again. I wish we had done it months earlier.

Greenberg Family, Washington DC

I didn’t expect to feel this much relief. It wasn’t just having help, it was finally feeling like someone understood how our home actually runs.

The Myers Family, DC

As two working parents with full schedules, we needed guidance we could rely on. Pink Nannies was discreet, clear, and steady throughout the process, and it felt more like a partnership than a transaction.

The Steele Family, Ohio

We were looking for something more intentional than a typical placement service. Pink Nannies approached the search thoughtfully and tailored it around our family, not a checklist. The process felt personal from the first conversation through the hire.

Private Equity Family, DC

We had a long list of must-haves, but Pink Nannies dug deeper—into values, parenting style, even our communication patterns. That’s why our nanny feels like she’s been with us forever.

Sarah, mom in Washington, D.C.

As a family assistant, I was responsible for finding the right nanny for a high-profile household with very specific expectations. Pink Nannies understood the tone of the home immediately. The team was organized, responsive, and incredibly perceptive. The candidates they presented were polished, thoughtful, and genuinely aligned with the household. The placement brought calm back to the day.

Lauren, Family Assistant in New York

With a demanding schedule and three young children, I needed someone who could anticipate, move quickly, and integrate naturally into our home. Pink Nannies approached the search with real professionalism. Our family assistant is sharp, proactive, and absolutely essential to how our household runs.

Daniel, CEO and father of three in DC

From the first call, Pink Nannies listened carefully and asked thoughtful questions about how our family actually lives. They introduced us to someone who fits us beautifully. We did not just find childcare. We found peace of mind.

Amanda, mom of two in Boston

Our household moves quickly. I have a demanding role and my husband travels constantly. Pink Nannies took the time to understand how our home operates and introduced us to a professional who brings steadiness to the entire day.

Priya, mom of three in Los Angeles

After working with two other agencies, we were honestly discouraged. Pink Nannies restored our confidence. Our nanny is kind, proactive, and deeply in tune with our children. The difference in our home has been remarkable.

Justin, dad of twins in New York

Our family is not easy to match. Blended household, complicated schedules, very high expectations. Pink Nannies handled the process with honesty and clarity. The candidates they presented were genuinely aligned with our home. We hired within three weeks.

Rachel, mom of five in Ohio

We weren’t looking for someone to “help out.” We needed someone who could operate at a high level without constant input. Pink Nannies understood that immediately and introduced us to someone who fit in a way that actually worked.

Executive Family, NYC

We have a demanding schedule and a home that doesn’t really slow down. Most candidates we met before this felt like they needed direction. This was different. She came in, understood the pace, and just handled it. That’s rare.

The Klein Family, San Francisco, CA

We don’t run on a typical 9 to 5 schedule, and that’s always been hard to find the right fit for. This time it worked. She understood the rhythm of our home right away and didn’t need constant direction. That made all the difference.

Michel Reed, Miami

We’ve had help before, but this felt completely different. There was a level of professionalism and ease that made our home feel more settled almost overnight. Pink Nannies really understood what we were looking for.

The Benitez Family, Miami

I needed someone who could keep up with our schedule and also bring calm into our home. That’s exactly what we got. It finally feels like things are running the way they should.

Danielle, Miami

We live a very full life between work, travel, and everything else Miami brings with it. Pink Nannies sent us someone who stepped in and just kept everything moving. The difference in our day to day was immediate.

The Alvarez Family, Miami

A truly exceptional nanny placement experience for families who expect more than a transaction. The process was thoughtful, discreet, and deeply personalized, with careful attention to values, household dynamics, and long term compatibility. Communication was always clear, professional, and reassuring at every step, resulting in a placement that felt seamless, aligned, and built to last. This is the level of care discerning families trust when quality and peace of mind matter most.

Isabelle , DC Family

Pink Nannies is amazing! As a nanny I am so thankful to have worked with such a professional, caring group of experts! The team is great at advocating on your behalf, guiding you through the process and teaching you great resume skills! Their support and guidance has been influential in my professional growth. I felt heard and comfortable during the process. They are very responsive and truly care about both parties. I couldn’t be happier working for the family I found through this agency. I look forward to working with Pink Nannies again in the future and can’t recommend this agency enough.

Hannah F., DC Nanny

Pink Nannies actually listened to us. We weren’t just looking for experience, we were looking for a certain temperament around our baby, and they picked up on details we didn’t even know how to explain. The person they introduced felt right almost immediately, and for the first time we stopped second guessing the decision.

Cronin Family, Virginia

Our schedules change constantly and we were used to managing the nanny as much as the children. That stopped after this placement. She operates independently and anticipates what we need before we say it.

Executive Family, DC

Pink Nannies matched our family with our beloved nanny, who is about to celebrate her third anniversary with us. We couldn’t be more grateful to them for making the perfect match! Our nanny is the kindest, most reliable, most competent person we could have ever dreamed of. Thank you Pink Nannies!

Private Family, Ohio

I was tasked with finding a nanny for a HP household with very specific needs. Pink Nannies understood our tone and expectations immediately and sent only polished, intuitive candidates. The match was thoughtful and exact. The placement brought much needed harmony to the home.

Lauren, Family Assistant, DMV

Our previous searches always felt like interviews. This felt like a recommendation from someone who knew our family well. Months later, the placement still feels steady, and that has changed our daily life more than we expected.

The Carter Family, Miami

We didn’t realize how much mental energy we were spending managing childcare until we didn’t have to anymore. Pink Nannies introduced someone who handled the day calmly and competently, and our home felt lighter almost overnight.

Private Family, Bay Area

We’ve hired before and it always felt like we were managing the person instead of being supported by them. Pink Nannies was completely different. They actually understood what we needed and sent someone who just got it. It made everything easier.

Family Office, Miami

We were stretched thin and honestly not showing up as the kind of parents we wanted to be. Pink Nannies changed that. They sent us someone who stepped in, took real ownership, and made our home feel steady again. I wish we had done it months earlier.

Greenberg Family, Washington DC

I didn’t expect to feel this much relief. It wasn’t just having help, it was finally feeling like someone understood how our home actually runs.

The Myers Family, DC

As two working parents with full schedules, we needed guidance we could rely on. Pink Nannies was discreet, clear, and steady throughout the process, and it felt more like a partnership than a transaction.

The Steele Family, Ohio

We were looking for something more intentional than a typical placement service. Pink Nannies approached the search thoughtfully and tailored it around our family, not a checklist. The process felt personal from the first conversation through the hire.

Private Equity Family, DC

We had a long list of must-haves, but Pink Nannies dug deeper—into values, parenting style, even our communication patterns. That’s why our nanny feels like she’s been with us forever.

Sarah, mom in Washington, D.C.

As a family assistant, I was responsible for finding the right nanny for a high-profile household with very specific expectations. Pink Nannies understood the tone of the home immediately. The team was organized, responsive, and incredibly perceptive. The candidates they presented were polished, thoughtful, and genuinely aligned with the household. The placement brought calm back to the day.

Lauren, Family Assistant in New York

With a demanding schedule and three young children, I needed someone who could anticipate, move quickly, and integrate naturally into our home. Pink Nannies approached the search with real professionalism. Our family assistant is sharp, proactive, and absolutely essential to how our household runs.

Daniel, CEO and father of three in DC

From the first call, Pink Nannies listened carefully and asked thoughtful questions about how our family actually lives. They introduced us to someone who fits us beautifully. We did not just find childcare. We found peace of mind.

Amanda, mom of two in Boston

Our household moves quickly. I have a demanding role and my husband travels constantly. Pink Nannies took the time to understand how our home operates and introduced us to a professional who brings steadiness to the entire day.

Priya, mom of three in Los Angeles

After working with two other agencies, we were honestly discouraged. Pink Nannies restored our confidence. Our nanny is kind, proactive, and deeply in tune with our children. The difference in our home has been remarkable.

Justin, dad of twins in New York

Our family is not easy to match. Blended household, complicated schedules, very high expectations. Pink Nannies handled the process with honesty and clarity. The candidates they presented were genuinely aligned with our home. We hired within three weeks.

Rachel, mom of five in Ohio