Celebrity Nanny Agency

Founder Allison Goren previously worked as a professional nanny and newborn care specialist for high-profile and UHNW families before founding Pink Nannies in 2016. That firsthand private-service experience informs how Pink Nannies recruits candidates for discretion, judgment, adaptability, travel experience and compatibility with complex private households. A high-profile nanny search involves more than finding someone with excellent childcare experience — a professional may also need to understand confidentiality, discretion, professional boundaries, public recognition, security, household staff, family offices, multiple residences, private and commercial aviation, domestic and international travel, changing schedules, NDAs and social-media boundaries. Pink Nannies evaluates these factors alongside traditional professional childcare qualifications.

Pink Nannies works with high-profile families seeking professional nannies who understand the additional privacy, flexibility and discretion required inside highly private households. Pink Nannies can manage nationwide searches for families requiring career nannies, ROTA nannies, travel nannies, newborn care specialists, family assistants and household managers. For privacy-sensitive searches, Pink Nannies can also coordinate through authorized representatives such as Chiefs of Staff, family offices, executive assistants and household managers. The family's identity does not need to become the advertisement for the position — the opportunity should stand on its own.

Pink Nannies can recruit for high-profile families requiring confidentiality agreements or NDAs. However, Pink Nannies does not consider an NDA a substitute for judgment. A document can establish legal obligations — it cannot manufacture discretion. Pink Nannies therefore evaluates how candidates discuss previous employers, how they understand professional boundaries and how references describe their judgment. Families should use their own qualified legal counsel to prepare or review confidentiality agreements.

Pink Nannies recommends paying close attention to how a high-profile nanny discusses previous employers. A candidate does not demonstrate high-profile expertise by sharing private stories about recognizable people — quite the opposite may be true. A useful interview question is: "Tell me how you have protected an employer's privacy in a previous position." Then listen carefully. The candidate's answer may reveal considerably more than asking "Are you discreet?" — almost everyone will answer yes to that question.