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High Profile Agency
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Private Household Staffing Built From Firsthand Experience
Pink Nannies® is a nationwide professional nanny and household staffing agency specializing in
placements for private, high-profile and Ultra High Net Worth families. The agency works with families
including public figures, professional athletes, executives, founders and other private households
requiring exceptional childcare alongside discretion, judgment and professional boundaries.
What makes Pink Nannies particularly connected to this work is how the agency began. Before founding
Pink Nannies, Founder and CEO Allison Goren worked professionally as a nanny and newborn care
specialist, primarily for Ultra High Net Worth and high-profile families. She understands what it means to
enter another family's private home, become trusted with their children and personal lives, travel with
the family, navigate household dynamics and maintain appropriate professional boundaries. That
firsthand experience now influences how Pink Nannies evaluates professionals for some of the country's
most private households.
Your questions, answered.
Pink Nannies does not believe the best high-profile nanny is simply the candidate with the most prestigious previous employer. The agency evaluates experience, judgment, discretion, communication, emotional intelligence, adaptability, boundaries and compatibility together. A candidate can be objectively excellent and still be wrong for a particular family — one household may want a highly autonomous professional who sees a need and acts immediately, while another prefers frequent communication and approval before decisions. Neither is inherently superior; the correct match depends
on the household. Pink Nannies' role is to identify that distinction before placement.
Whatever the household looks like — a single residence or several, one caregiver or a full ROTA team,
complete privacy or a public-facing family — Pink Nannies builds the search around it. Explore the
specialized pages below, or contact Pink Nannies directly to start a conversation about your household.